“I’m sorry.”
Oddball Leaders apologize when they mess up.
We live in the Era of the Non-apology™️.
You’ve heard these before:
“I’m sorry if…”
“I’m sorry, but…”
Non-apologies are conditional. They are apologies without accountability. They prioritize intent over impact. They disregard and minimize harm. They shift the onus from victim to victimizer.
The world has lost its sense of what a true apology is, and we have high-profile politicians, celebrities, and social media influencers to thank for that. These are masters of the non-apology, and the lack of genuine regret is somehow applauded as “good enough” in our society.
So society, in its rabid desire to emulate those with power, now also embraces the non-apology as “good enough” — the approach adopted by bad bosses, misguided parents, and abusers alike.
It’s time to reclaim genuine apology, and Oddball Leaders are the ones best suited to get society back on track. Let’s do this:
